About

Hi! I’m James Guerrero, a design leader passionate about transforming complex challenges into intuitive, user-centered solutions.

Currently, I lead the UX for Clinical Diagnostics at Bio-Rad Laboratories, where I am developing innovative design strategies to create intuitive and impactful products.

Previously at Illumina, I served as the Digital Design Lead for Illumina’s Global Creative Studio, where I played a key role in enhancing the brand’s presence across various channels and regions. My work centered on innovation and creativity, delivering cohesive and compelling brand experiences that engaged audiences worldwide.

Since 2004, I have been a mentor with the AIGA San Diego LINK program, which connects underserved teens with creative professionals, including graphic designers, photographers, illustrators, and animators. LINK provides students with access to essential tools, challenging projects, and inspiring ideas to help them develop and refine their talents. The program also supports deserving students in securing scholarships, paving the way for college and future careers in art and design.

A cute photo of James

Experience

Bio-Rad Laboratories
UX Design Lead,
Clinical Diagnostics
2022 – Present
Illumina
Staff Interactive Designer,
Global Creative Studio
2015 – 2022
Thermo Fisher Scientific
Digital Experience Designer,
Digital Experience Team
2014 – 2015
Life Technologies
Digital Experience Designer,
Digital Experience Team
2011 – 2014
Sweet Marketing Solutions
Brand and Interactive Designer
2006 – 2011
The Daily Aztec
Production Artist
2005 – 2006